Luxury Wellness, Lifestyle & Beauty Production
take a look
A FULL-SERVICE PRODUCTION PARTNER
The Design Clubhouse is a full-service production partner specialising in the creation of high-end wellness, lifestyle, and beauty content. Founded by former skincare entrepreneur Lauren Ardagh, we combine nearly a decade of industry expertise with a meticulous approach to creative production, delivering content that is both visually compelling and strategically crafted.
.png)
.png)
.jpg){kind=logo}
.png)
END-TO-END PRODUCTION
CREATIVE STRATEGY
Not sure what content your brand needs? We identify what’s missing, what should be prioritised and what you need to create next.
✓ Content audit
✓ Content gap checklist
✓ Website content checklist
✓ Organic content checklist
✓ Paid content checklist
✓ Content priorities
✓ Creative roadmap
CAMPAIGN DEVELOPMENT
Have a campaign or launch in mind, but don’t know how to bring it to life? We turn your idea into a fully developed creative concept ready for production.
✓ Campaign concept
✓ Campaign story
✓ Visual world
✓ Moodboard
✓ Creative direction
✓ Styling direction
✓ Product & prop styling
✓ Content concepts
✓ Casting & location direction
✓ Production plan
PRODUCTION
Know what you need and ready to create it? We manage the entire production, from creative direction through to your final content library.
✓ Creative direction
✓ Product & prop styling
✓ Photography
✓ Videography
✓ Casting & HMUA
✓ Studio & location
✓ Production management
✓ Post-production
✓ Final content library
CREATIVE PARTNER
Need ongoing creative direction without building an in-house creative team? We become an extension of your team, guiding your creative and content on an ongoing basis.
✓ Ongoing creative strategy
✓ Content planning
✓ Campaign development
✓ Creative direction
✓ Visual direction
✓ Production planning
✓ Priority production access
THE PRODUCTION PROCESS
PREP
PRODUCTION
POST
EFFICIENCY DIALED IN
ASSETS DELIVERED TO YOUR INBOX
CREATIVE CONSULT
SHOTLIST PREP
RUN-OF-SHOW SCHEDULE
MODEL CASTING
CREW HIRING
LOCATION SOURCING
PROP SOURCING
WARDROBE PULLING
DOCUMENT DISTRO
CATERING
STILLS
VIDEOS
2330 SQFT STUDIO
FULL PRODUCTION CREW
HMUA + NAILS TEAM
MODELS
CREATIVE DIRECTOR
VIDEOGRAPHER
PHOTOGRAPHER
LIGHTING TECH
PROP & GOOP STYLIST
BTS
SOCIAL REELS
BTS CONTENT
VIDEO EDITING
PHOTO EDITING
SKIN / PORE RETOUCHER
PRODUCT RETOUCHER
SEND US A MOODBOARD — WE HANDLE EVERYTHING ELSE
PREP
SEND US A MOODBOARD — WE HANDLE EVERYTHING ELSE
CREATIVE CONSULT
SHOTLIST PREP
RUN-OF-SHOW SCHEDULE
MODEL CASTING
CREW HIRING
LOCATION SOURCING
PROP SOURCING
WARDROBE PULLING
DOCUMENT DISTRO
CATERING
PRODUCTION
EFFICIENCY DIALED IN
± 30 STILLS PER SESSION
± 5 VIDEOS PER SESSION
2330 SQFT STUDIO
FULL PRODUCTION CREW
HMUA + NAILS TEAM
MODELS
CREATIVE DIRECTOR
VIDEOGRAPHER
PHOTOGRAPHER
LIGHTING TECH
PROP & GOOP STYLIST
BTS
POST
ASSETS DELIVERED TO YOUR INBOX IN < 15 BUSINESS DAYS
VIDEO EDITING
PHOTO EDITING
SKIN / PORE RETOUCHER
PRODUCT RETOUCHER
RAW FILE LIBRARIES
SOCIAL REELS
MULTI-FORMAT EXPORTS
AI-ANIMATED STILLS
3D RENDERING
YOUR ONE-STOP-SHOP FOR PRODUCTION
Architecting Brand Devotion.
ENTER THE CHAT
Local & International
"From start to finish, she was professional, detail-oriented, and incredibly communicative. She planned everything down to the T, and the entire shoot day was seamless and well-structured. The quality of the content I received exceeded my expectations, and the turnaround time was super quick."
ANGELEE DU TOIT
Founder of Angelic Aesthetics
RSA
"Lauren is truly a master of her craft. After just one consultation and audit, she revealed a clear, strategic path forward for my skincare line. Her actionable insights brought clarity and direction, giving me the confidence and tools I needed to launch my business. I couldn't be more grateful—or more impressed."
ROXANNE MINGAY
Founder of Comando Skincare
RSA
"Lauren has been wonderful to work with. She was really eager to help our business level up our marketing, website and social media. The audit she did of our website and socials really helped us to be able to grow and improve our communications!"
ELLIE LOUISE
Founder of Recondition
UK
"Received some valuable advice and assistance from Lauren regarding online growth strategies for my small business. Would recommend her for online and digital strategies any day."
ZAHNRI LOUW
Founder of Peter & Piper
RSA